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EMU Australia's main competitor for ugg boots in the Australian market is Luda Productions, which holds approximately 75% market share in Australia. The main competing brands in EMU's overseas markets are UGG Australia , manufactured by Deckers Outdoor Corporation, and Bearpaw , which produce similar sheepskin products and hold over 95% market ...
In one of the most competitive footwear market segments, with UGG Australia and EMU Australia as main competitors for producing sheepskin footwear, Bearpaw has carved out a niche area. The first Bearpaw retail store opened in Citrus Heights, California in 2011, where the brand is headquartered. [1]
Noteworthy manufacturers in Australia and New Zealand are EMU Australia, Uggs-N-Rugs and Ugg Australia. [10] While Deckers is often referred to as the leading manufacturer of the footwear style outside Australia, [11] Deckers refers to its boots as the "UGG-brand" boot, and associates it with a "California lifestyle". [12]
In 2003, UGG boots were included on Oprah Winfrey's show as part of "Oprah's Favorite Things." [10] Afterwards, the brand received an unprecedented surge in sales. [10] [11] In 2006, UGG opened its first brick and mortar store in New York's SoHo neighborhood. [12] The company opened its first international store in Japan later that same year. [13]
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