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EMU Australia's main competitor for ugg boots in the Australian market is Luda Productions, which holds approximately 75% market share in Australia. The main competing brands in EMU's overseas markets are UGG Australia , manufactured by Deckers Outdoor Corporation, and Bearpaw , which produce similar sheepskin products and hold over 95% market ...
In one of the most competitive footwear market segments, with UGG Australia and EMU Australia as main competitors for producing sheepskin footwear, Bearpaw has carved out a niche area. The first Bearpaw retail store opened in Citrus Heights, California in 2011, where the brand is headquartered.
In 1971, Shane Steadman registered the trademark UGH-BOOT on the Australian Trade Mark Registry, and obtained an Australian registration for UGH in 1982. These registrations remained valid in Australia until removed for non-use in 2006. Steadman sold his UGH brand boots widely in Australia throughout the 1970s and 1980s. [31]
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Noteworthy manufacturers in Australia and New Zealand are EMU Australia, Uggs-N-Rugs and Ugg Australia. [10] While Deckers is often referred to as the leading manufacturer of the footwear style outside Australia, [11] Deckers refers to its boots as the "UGG-brand" boot, and associates it with a "California lifestyle". [12]
A pair of UGG boots from the United States where the name is trademarked A pair of Ugg boots made in Australia where the name is generic. The Lanham Act is the primary statute governing federal trademark law in the United States; [8] however, as it only applies to "commerce which may lawfully be regulated by Congress", [9] it does not address terms that are used in foreign countries.
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