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  2. Design principles - Wikipedia

    en.wikipedia.org/wiki/Design_principles

    Planning a consistent and similar design is an important aspect of a designer's work to make their focal point visible. Too much similarity is boring but without similarity important elements will not exist and an image without contrast is uneventful so the key is to find the balance between similarity and contrast. [2]

  3. Visual hierarchy - Wikipedia

    en.wikipedia.org/wiki/Visual_hierarchy

    In user experience design and behavioural design, such as web design, visual hierarchy is used to prioritize navigational structures and content, so that audiences focus on elements that facilitate system usage, or increases the chance that they notice content that contains psychological nudges. Color is one of many factors used in the design ...

  4. Contrast (vision) - Wikipedia

    en.wikipedia.org/wiki/Contrast_(vision)

    Contrast sensitivity is typically expressed as the reciprocal of the threshold contrast for detection of a given pattern (i.e., 1 ÷ contrast threshold). [16] Using the results of a contrast sensitivity exam, a contrast sensitivity curve can be plotted, with spatial frequency on the horizontal, and contrast threshold on the vertical axis.

  5. Web colors - Wikipedia

    en.wikipedia.org/wiki/Web_colors

    The Web Content Accessibility Guidelines recommend a contrast ratio of at least 4.5:1 between the relative luminance of text and its background color [33] or at least 3:1 for large text. Enhanced accessibility requires contrast ratios greater than 7:1. However, addressing accessibility concerns is not simply a matter of increasing the contrast ...

  6. Visual design elements and principles - Wikipedia

    en.wikipedia.org/wiki/Visual_design_elements_and...

    Visual design elements and principles may refer to: Design elements; Design principles This page was last edited on 28 ...

  7. Carl Dair - Wikipedia

    en.wikipedia.org/wiki/Carl_Dair

    Dair published a book, Design with Type, in 1952; it was revised and republished in 1967. In it he described principals of design using primarily typefaces; in particular, he outlined visual principles of harmony and contrast codifying seven kinds of typographic contrast: size, weight, structure, form, texture, colour, and direction.

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