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Examples of fear appeal include reference to social exclusion, and getting laid-off from one's job, [6] getting cancer from smoking or involvement in car accidents and driving. Fear appeals are nonmonotonic , meaning that the level of persuasion does not always increase when the claimed danger is increased.
For example, official warnings about the risk of terrorist attacks have led to increased support for the proposed policies of US Presidents. [9] [10] Collective fear is likely to produce an authoritarian mentality, desire for a strong leader, strict discipline, punitiveness, intolerance, xenophobia, and less democracy, according to regality theory.
For example, a dental hygiene presentation to a group of high school students reported greater change in attitudes using mild rather than strong fear appeals. When repeated, the reverse effect was true: greater attitude and behavior change occurred when a strong fear appeal was used, versus a moderate or weak fear appeal.
Yale University and New Haven officials blasted the labor union representing campus police officers Tuesday for handing out flyers telling new students it was unsafe to leave school grounds, walk ...
A terrifying incident with one of her students inspired Brittni Darras to write personal letters to more than 100 of the kids she teaches.
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Writers use scare quotes for a variety of reasons. They can imply doubt or ambiguity in words or ideas within the marks, [18] or even outright contempt. [19] They can indicate that a writer is purposely misusing a word or phrase [20] or that the writer is unpersuaded by the text in quotes, [21] and they can help the writer deny responsibility for the quote. [19]
School and city officials criticized the union for distributing the leaflets and said it was a scare tactic to get better terms during an ongoing contract negotiation. The police union said the pamphlets were intended to keep students safe and weren't related to the contract negotiations. [6] [5]