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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

3. Sales and operations planning - Wikipedia

   en.wikipedia.org/wiki/Sales_and_operations_planning

   The Sales and Operations planning process has a twofold scope. The first scope is the horizontal alignment in order to balance the supply and demand through integration between the company departments and with suppliers and customers. The second aim is the vertical alignment amid strategic plan and the operational plan of a company. [2]

4. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others.

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7. Adobe forecasts fiscal 2025 revenue below estimates on slower ...

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   Adobe expects foreign exchange volatility and the company's shift towards subscriptions to cut into its fiscal 2025 revenue by about $200 million. The company is making significant investments in ...