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DC Shoes, Inc. is an American brand specializes in footwear for action sports such as skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
After selling his ownership of DC Shoes, Block shifted his business focus to Hoonigan Industries, an apparel brand for auto enthusiasts. He was the co-owner and "Head Hoonigan In Charge" (HHIC) at the company before his death in a snowmobile accident in January 2023. [4] [5]
In 2005, he drafted, designed, developed, and raised funding for the world's first skate plaza, the Rob Dyrdek/DC Shoes Skate Plaza, in his hometown of Kettering. The park emphasized elements of street skateboarding, incorporating urban artifacts like stairs, ledges, planters, and railings. It was the first project funded by the Rob Dyrdek/DC ...
Williams filmed a full part that appeared in the 1999 Chocolate Tour video and released a signature model shoe with DC in 2000. [7] [8] Williams appeared in the 2003 DC Shoes video The DC Video prior to commencing his own company with the assistance of his business partner, Eli Soto, who had collaborated with Williams on the Gold Wheels brand. [9]
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