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The following article lists the most valuable corporate brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes.Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no ...
Toyota, Honda, and Nissan are all in the BusinessWeek magazine's "100 Top Global Brands" by dollar value, as ranked by leading brand consultancy Interbrand. The Toyota marque was valued at US$22.67 billion, ranking it ninth among all global brand names - automotive or non-automotive, edging out that of Mercedes-Benz.
Nominations for the awards can be made by brands' owners, custodians, agencies, or the public. [3] There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands that are the top in several ...
According to Interbrand's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind Apple Inc.) in 2013, [96] 2014, [97] 2015, [98] and 2016, with a valuation of $133 billion. [99]
In 2015, Zara was ranked #30 on Interbrand's list of best global brands. [42] In 2019, Zara updated their logo. [43] It was designed by the French agency Baron & Baron. [44] The global fashion business Journal MDS stated that while the textile commerce of the world had gone down by 2.38%, Zara's had risen 2.17%. [45]
Tesla entered the Interbrand Top100 Best Global Brands in 2016 in position 100 with a brand valuation of US$4 billion. [174] In 2020, Kantar rated Tesla's brand as worth US$11.35 billion, behind Toyota, Mercedes and BMW, but ahead of all other auto makers, and the only automotive brand whose value increased since the previous year. [175]
As a global consultancy, Following the world's best brands can help lead you to profitable investments. And to help you along that path, Interbrand recently released its list of the Top 100 Global ...
The Global Brand Database is a free-of-charge comprehensive online database developed and maintained by the World Intellectual Property Organization. It is a global resource for trademark information, providing users access to a vast collection of international trademark records. The database offers valuable insights and search tools to assist ...