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  2. Ben's Original - Wikipedia

    en.wikipedia.org/wiki/Ben's_Original

    Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]

  3. Parboiled rice - Wikipedia

    en.wikipedia.org/wiki/Parboiled_rice

    Ben's Original (formerly known as Uncle Ben's) Converted Rice; References This page was last edited on 31 December 2024, at 07:41 (UTC). Text is ...

  4. Is Uncle Ben's next? Rice company ponders rebrand after Aunt ...

    www.aol.com/uncle-bens-next-rice-company...

    The parboiled rice product has been around for more than 70 years, and the brand name Uncle Ben's has been used since 1946. According to Uncle Ben's website, the character of Uncle Ben was ...

  5. Maker Of Uncle Ben's Picks New Name - AOL

    www.aol.com/news/maker-uncle-bens-picks-name...

    And the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward racial ...

  6. Erich Huzenlaub - Wikipedia

    en.wikipedia.org/wiki/Erich_Huzenlaub

    Rice Converted, Inc's sole client was the US military which needed Converted Rice, Inc's rice to airdrop to troops throughout World War II as it was resistant to infestation. Once the war ended, Rice Converted, Inc. rebranded as "Uncle Ben's Converted Rice," the first branded rice of its time.

  7. Uncle Ben’s is now Ben’s Original: Rebranded rice hits stores ...

    www.aol.com/news/uncle-ben-now-ben-original...

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  8. Aunt Jemima - Wikipedia

    en.wikipedia.org/wiki/Aunt_Jemima

    Within one day of the June 2020 announcement, other similarly motivated rebrandings and reviews of brand marketing were also announced, including for Uncle Ben's rice (which was renamed Ben's Original), the Mrs. Butterworth's pancake syrup brand and bottle shape, and the "Rastus" Black chef logo used by Cream of Wheat. [7]

  9. Uncle Ben’s changing logo away from racist imagery - AOL

    www.aol.com/uncle-ben-changing-logo-away...

    Uncle Ben’s rice is consciously uncoupling from its racist imagery. Parent company Mars Inc. announced Wednesday that it would “evolve” the brand away from the iconic photo of an African ...

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