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B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
At the same time, the ease of advertising to other businesses through B2B websites can help cut marketing costs and boost conversion rates. Huge market potential: From business software and consulting services to bulk materials and specialized machinery, B2B sellers can target a large market of companies across industries.
By the end of 2007, there were nearly 10,000 software vendors advertised on the website. [2] In 2009, the site allowed software users to leave reviews. [4] [5] In September 2015, Capterra was acquired by Gartner for $206.2 million [6] and became a part of its strategy to expand its business within the software industry. [7]
An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way to streamline the production process.
DHgate.com is a cross-border business-to-business (B2B) e-commerce platform that links primarily Chinese SMEs to businesses and individuals worldwide. As of June 30 2020, the platform had 31 million global registered buyers, 2.2 million in sellers and other countries from over 220 countries and regions, [18] and 32 million products available.
Alibaba group headquarters Alibaba Binjiang Campus in Hangzhou, headquarters for Alibaba's B2B service [80] In 1999, Jack Ma launched the primary business of Alibaba, Alibaba.com, while working as an English teacher in Hangzhou. Alibaba.com later became the world's largest online B2B trading platform for small businesses as of 2014. [81]
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