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2. Attitude-toward-the-ad models - Wikipedia

   en.wikipedia.org/wiki/Attitude-toward-the-ad_models

   Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...

3. Gender Advertisements - Wikipedia

   en.wikipedia.org/wiki/Gender_Advertisements

   Gender Advertisements is a 1979 book by Erving Goffman. [1] [2] [3] [4]Goffman's work has led to a number of further studies. [5] [6] [7]In Gender Advertisements, Goffman analyzes how gender is represented in the advertising to which all individuals are commonly exposed.

4. Marketing ethics - Wikipedia

   en.wikipedia.org/wiki/Marketing_ethics

   Marketing ethics, however, can be divided into two categories: Positive marketing ethics. Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent advertising and keep a record of the violations.

5. Two-factor models of personality - Wikipedia

   en.wikipedia.org/wiki/Two-factor_models_of...

   Collaborating (assertive, cooperative) Compromising (intermediate assertiveness and cooperativeness). FIRO -B would call the two dimensions Expressed Behavior and Wanted Behavior, and use three separate matrices for the respective areas of Inclusion (social skills) Control (leadership and responsibility-taking) and Affection (deep personal ...

6. Shock advertising - Wikipedia

   en.wikipedia.org/wiki/Shock_advertising

   Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause (e.g., urging drivers to use their seatbelts, promoting STD prevention, bringing awareness ...

7. Frequency (marketing) - Wikipedia

   en.wikipedia.org/wiki/Frequency_(marketing)

   In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. [1] This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated ...

8. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

9. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...