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That year, the company adopted the JCPenney style in advertising. [14] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [15] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [15]
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The JCPenney mother store in Kemmerer, Wyoming. In 1898, Penney began working for a small chain of stores in the Western United States, called the Golden Rule stores.In 1902, owners Guy Johnson and Thomas Callahan, impressed by his work ethic and salesmanship, offered him a one-third partnership in a new store he would open.
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J. C. Penney building in Anchorage. The J. C. Penney Store in Anchorage, Alaska is a department store and part of the United States retail chain J. C. Penney.The store was established in 1962 on Fifth Avenue in downtown Anchorage, making J. C. Penney one of the first national retailers to establish a presence in the state following Alaska's admission to the union as the 49th state in 1959.