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Organizational architecture, also known as organizational design, is a field concerned with the creation of roles, processes, and formal reporting relationships in an organization. It refers to architecture metaphorically, as a structure which fleshes out the organizations.
Aspects of a business represented by a business architecture diagram [1]. In the business sector, business architecture is a discipline [citation needed] that "represents holistic, multidimensional business views of: capabilities, end-to-end value delivery, information, and organizational structure; and the relationships among these business views and strategies, products, policies ...
A functional organizational structure is a structure that consists of activities such as coordination, supervision and task allocation. The organizational structure determines how the organization performs or operates. The term "organizational structure" refers to how the people in an organization are grouped and to whom they report.
In management literature, corporate architecture is studied in various research fields; organisational, strategic management, marketing and communication and brand management. [2] As architecture is a material art form, corporate architecture provides a physical “memory space” for corporations. [13]
In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company 's portfolio are related to, and differentiated from, one another.
Organizational space, sometimes called organizational architecture, describes the influence of the spatial environment on the health, the mind, and the behavior of humans in and around organizations. [1] It is an area of scientific research in which interdisciplinarity is a central perspective.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Organizational patterns are inspired in large part by the principles of the software pattern community, that in turn takes it cues from Christopher Alexander's work on patterns of the built world. [ 1 ] Organizational patterns also have roots in Kroeber 's classic anthropological texts on the patterns that underlie culture and society.