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The Gem was conceived in 1948 by the Bijou Amusement Company of Memphis, Tennessee and opened in 1951. Having a theater specifically for African-American residents in their own neighborhood meant that customers weren't relegated to one section with inferior amenities, like in segregated theaters that were ubiquitous at the time. [1]
The theater was rebuilt and reopened in 1948 with 916 seats and a new balcony to replace the old one. Steve Morris bought a share of the theater in 1995 and became general manager and later the owner. With competition from newer theaters, the Gem showed movies that had already been shown elsewhere. First-run movies returned in 2000. [2]
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Swearengen opened the Gem Variety Theater on April 7, 1877, at the corners of Wall and Main streets to entertain the population of the mining camp with "prize fights" (as was customary with Swearengen's previous establishment the Cricket Saloon, no prizes were actually involved), stage acts consisting of comedians, singers and dancers, and primarily, prostitutes.