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In Looker Studio, users have the option to create a report from scratch or to use a report template from the Looker Studio Report Gallery. [6] Similar to templates available on other Google applications, these templates are created to make it easier for users to build their reports while still allowing for customization of design elements and other alterations. [6]
Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from , how long they stayed on the website and their geographical position.
Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata).Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. [2]
UTM parameters that are passed to URLs can be parsed by analytics tools such as Google Analytics and Adobe Analytics, with the data used to populate standard and custom analytics reports. [2] Web analytics software may attribute parameters to the browser's current and subsequent sessions until the campaign window has expired.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
AWStats (Advanced Web Statistics) is an open source Web analytics reporting tool, suitable for analyzing data from Internet services such as web, streaming media, mail, and FTP servers. AWStats parses and analyzes server log files, producing HTML reports. Data is visually presented within reports by tables and bar graphs.
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]
Arena Calibrate provides a comprehensive business intelligence reporting tool, accompanied by hands-on data & BI support. Their offerings cater to startups, agencies, and SMEs, empowering them to fully leverage Advertising, Sales, Email, CRM, Web, and Analytics data.