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Good Humor is a Good Humor-Breyers brand of ice cream started by Harry Burt in Youngstown, Ohio, United States, in the early 1920s with the Good Humor bar, a chocolate-coated ice cream bar on a stick sold from ice cream trucks and retail outlets. It was a fixture in American popular culture in the 1950s when the company operated up to 2,000 ...
In the early days of trucking culture, truck drivers were more frequently portrayed as protagonists in the popular media. In Trucking country: The road to America's Wal-Mart economy, author Shane Hamilton explores the history of trucking and how developments in the trucking industry helped the so-called big-box stores dominate the U.S. marketplace.
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Chasing an ice cream truck after hearing its siren song of sugary goodness was a 20th century rite of passage, but the neighborhood-roaming ice cream trucks of yesteryear aren't as prevalent as ...
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In his campaign to promote the Good Humor bar, Burt established himself as a trailblazer in the emerging areas of branding and marketing. An article in The U.S. National Archives & Records Administration states: "At a time when standardization of products was relatively unknown, Burt wanted to create a national brand name product that would retain the same ingredients and flavor in all markets ...
Sealtest Dairy is a Good Humor-Breyers brand for dairy products. Formerly a division of National Dairy Products Corporation (precursor to Kraft Foods) of Delaware, it produced milk, cream, ice cream, and lemonade. The Sealtest brand was also later used by various companies in Canada under license (now held by Agropur).
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