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The engines' insistence on resource links being relevant and beneficial developed because many artificial link building methods were employed solely to spam search engines, i.e. to "fool" the engines' algorithms into awarding the sites employing these unethical devices undeservedly high page ranks and/or return positions.
Link farms were first developed by search engine optimizers (SEOs) in 1999 to take advantage of the Inktomi search engine's dependence upon link popularity. Although link popularity is used by some search engines to help establish a ranking order for search results, the Inktomi engine at the time maintained two indexes.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Since some Web search engines base the importance of sites on the number of different sites linking to them, referrer-log spam may increase the search engine rankings of the spammer's sites. Also, site administrators who notice the referrer log entries in their logs may follow the link back to the spammer's referrer page.
Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B." [10] Knowledge of this form of search engine rankings has fueled a portion of the search engine optimization (SEO) industry commonly termed linkspam, where a company attempts to ...
Web site owners who do not want search engines to deep link, or want them only to index specific pages can request so using the Robots Exclusion Standard (robots.txt file). People who favor deep linking often feel that content owners who do not provide a robots.txt file are implying by default that they do not object to deep linking either by ...
The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web. AOL.
Li referred to his search mechanism as "link analysis," which involved ranking the popularity of a web site based on how many other sites had linked to it. [16] RankDex, the first search engine with page-ranking and site-scoring algorithms, was launched in 1996. [17] Li filed a patent for the technology in RankDex in 1997; it was granted in ...
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