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Slazenger (/ ˈ s l æ z É™ n dÊ’ É™r /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
Golf products currently commercialized under the "Maxfli" brand include bags, gloves, and accessories such as training aids and umbrellas. Maxfli was previously owned by the Dunlop Slazenger group before its acquisition by TMaG in 2003. [ 2 ]
The Dunlop Masters golf tournament was established in 1946. [9] It was sponsored by Dunlop until 1982, and is now known as the British Masters. In 1957 Dunlop acquired the golf club manufacturer John Letters of Scotland. [10] In 1959 the Slazenger Group was acquired. [5] The Dunlop "flying D" logo was introduced in 1960. [9]
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In February 2004, the company acquired Dunlop Slazenger for around £40 million, which included the Dunlop, Slazenger and Carlton brands. [ 52 ] The brands themselves are an increasingly important part of the business, and Sports Direct International made £10 million, from selling the intellectual-property rights to the Slazenger Golf brand to ...
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