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Lexus HS 250h. The Lexus HS had early success in the Japanese market, where in its first month, the vehicle recorded 3,000 pre-orders, 10,000 sales, and a waiting list that was six months long. [22] [23] Because of the higher than expected demand in Japan, Lexus lowered its allocation and sales plans for the United States in October 2009. [24]
The Lexus LX (Japanese: レクサス・LX, Hepburn: Rekusasu LX) is a full-size luxury SUV sold by Lexus, a luxury division of Toyota since January 1996, having entered manufacturing in November 1995. It is Lexus' largest and most expensive luxury SUV. Four generations have been produced, all based heavily on the long-running Toyota Land ...
The Lexus brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S.
To promote their new flagship, Lexus launched a US$50 million advertising campaign, the most expensive marketing effort since the launch of the division. [76] In mid-1995, sales slowed as the U.S. government threatened tariffs on Japanese luxury cars over the widening U.S.-Japan trade deficit , potentially raising the price of a fully optioned ...
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The Lexus RX is the top selling Lexus hybrid, with global sales of 335,000 units through March 2016, out of one million Lexus hybrids delivered since 2005. [ 141 ] As of April 2015, Lexus had accumulated more than 2.1 million RX models worldwide. [ 142 ]
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