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The company was founded in 2016, initially operating exclusively in Singapore, leasing its network from M1. [ 1 ] In July 2015, Liberty Wireless signed an agreement with M1 Limited that allowed it to tap into M1's mobile network, becoming the first MVNO in Singapore to offer a full-service mobile network experience. [ 2 ]
Until 1985, subscribers' telephone numbers in Singapore were five and six digits. Five digits were introduced in 1960s, whereas 5-digit and 6-digit phone numbers were introduced in 1960s as fixed lines grew, but in that year, these changed to seven digits as the introduction of new towns arose (Tampines, Jurong East, Bukit Batok, Yishun and Hougang) and a large number of new numbers were required.
In January 1997 in the lead-up to the deregulation of the telecommunications industry in Singapore, MobileOne offered a free trial of its cellular service to build market share. [4] On 1 April 1997, MobileOne was officially allowed to conduct business as a mobile phone operator. [5] By June 1998, the company had a valuation of $1 billion . [6]
In March 2023, it was announced that SIMBA will be entering the internet service provider (ISP) market in Singapore, offering the first 2.5Gbit/s broadband service. It will be leveraging the existing network infrastructure in Singapore. [22] In September 2023, all Simba 4G plans has been upgraded to support 5G.
StarHub provides mobile services through its subsidiary StarHub Mobile. Since its launch on 1 April 2000, StarHub has been Singapore's fastest growing mobile operator. It has close to two million customers and is the second largest mobile network operator with close to 30% market share. [21]
In 2002, Virgin Mobile in a joint venture with Singtel, set up the fourth telecommunications company in Singapore. It was the first mobile virtual network operator (MVNO) in Singapore. The operations were closed down on 11 October 2002 after failing to attract a significant number of customers.
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In January 2013, Singapore Press Holdings' ST Classifieds announced its collaboration with Carousell. [21]According to a Yahoo Finance article in August 2013, Carousell announced its partnership with Singapore Press Holdings (SPH) Magazines, a subsidiary of SPH, to create a mobile app called SheShops Marketplace, selling fashion and beauty items.