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The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988.. Since then it's become one ...
The founder of advertising agency Wieden+Kennedy, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gilmore's last words. [22] Norman Mailer wrote a novel, The Executioner's Song, based on Gilmore's life; it won the Pulitzer Prize. Notable for its portrayal of Gilmore and the anguish surrounding the murders he committed ...
In the early 1990s, when Nike began a push to increase advertising for female athletic gear, these groups created a campaign called "Just Don’t Do It" to bring attention to the poor factory conditions where women create Nike products. [14] Team Sweat is one of the largest groups that specifically tracks and protests about Nike.
The insignia is on the bottom, just above the hem instead of plastered across the front chest like most pullovers/brands are." $46 $60 at Nike More from Yahoo Life:
There, the two started handling the then small Nike, Inc. account. [2] The next year, on April 1, the two started their own advertising firm, Wieden & Kennedy. [4] One of the new firm's main accounts was Nike, with Wieden coining the "Just Do It" tagline for the sportswear company in 1988. [1] [5]
The evening became more serendipitous for Nike just after the “Bo Knows” spot debuted in the middle of the fourth inning. ... And when the other Bos say, “Hey, Bo don’t surf,” Bo surfer ...
In the song "Scenario" by A Tribe Called Quest, Phife Dawg states "Bo knows this, and Bo knows that, but Bo don't know jack, 'cause Bo can't rap..." [1] In a Teenage Mutant Ninja Turtles episode from 1990, the character Donatello confronts a villain while saying "Donatello knows bō." [2] The bō is a wooden staff that Donatello used as his weapon.
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