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2. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

3. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

4. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Make sure your relevant content is optimized for those keywords. On-Page SEO: Make sure that title tags, meta descriptions, headlines, and images are optimized according to Google’s best practices.

5. AOL Search FAQs - AOL Help

   help.aol.com/articles/aol-search-faqs

   Keyword queries. Keywords are the building blocks of web queries. These are simple words such as the following: • Pizza • Chicago • Baseball • Puppies. Typing a basic keyword in a search box prompts the search engine to scan its index for websites containing that keyword. It then delivers the top results, considering relevance and ...

6. Meta element - Wikipedia

   en.wikipedia.org/wiki/Meta_element

   Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly. They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines.

7. 4 Powerful Ways to Leverage Google Trends for Content

   www.aol.com/lifestyle/4-powerful-ways-leverage...

   Brainstorm Other Keywords for SEO. Google Trends is also very useful for brainstorming new keywords to improve your SEO strategy. By exploring related keywords and comparing different search terms ...

8. Spamdexing - Wikipedia

   en.wikipedia.org/wiki/Spamdexing

   Keyword stuffing is a search engine optimization (SEO) technique in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being temporarily or permanently banned or penalized on major search engines. [8]

9. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search ...