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The Ram pickup (marketed as the Dodge Ram until 2010 when Ram Trucks was spun-off from Dodge) is a full-size pickup truck manufactured by Stellantis North America (formerly Chrysler Group LLC and FCA US LLC) and marketed from 2010 onwards under the Ram Trucks brand.
The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands. Ram Trucks at Paris Motor Show 2018. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. [6]
Mopar Parts magazine advertisement from 1954. The term was created by an internal activities council and was first used by Chrysler in 1937 as a product name to put on cans of Chrysler Motor Parts Antifreeze. [1] This new branded product became known as "MoPar antifreeze" a portmanteau of the terms "motor" and "parts". [2]
Sticker prices for some Gladiators on dealer lots now go as high as $72,000. ... The Ram truck brand has also struggled to keep up with truck offerings from General Motors and Ford. Dodge has cut ...
The traditional Big Three of General Motors, Ford and Stellantis, which sells under the Jeep, Ram, Dodge and Chrysler brands, have virtually abandoned the sedan market to focus almost entirely on ...
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
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