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On June 18, 2018, YouTube rebranded the service as YouTube Premium. The price of the service also changed from US$9.99 to US$11.99 per month for new subscribers. The existing pricing, as well as bundling of YouTube Premium with Google Play Music, was grandfathered in some countries for those who subscribed prior to the rebranding. Alongside the ...
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
In March 2009, a dispute between YouTube and the British royalty collection agency PRS for Music led to premium music videos being blocked for YouTube users in the United Kingdom. The removal of videos posted by the major record companies occurred after failure to reach an agreement on a licensing deal.
In July 2023, YouTube for the first time raised the price of YouTube Premium (from $11.99 to $13.99 per month) and YouTube Music (from $9.99 to $10.99) in the U.S.
[353] [354] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [355] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [356] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [357]
The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [ 5 ] [ 6 ] In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's ...
Spotify's announcement comes a few days after YouTube announced it would be increasing the price of its individual YouTube Premium plan by $2, to $13.99 per month, and of its YouTube Premium Music ...
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