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The OMG Structured Metrics Metamodel (SMM) [1] specification defines a standard Metrics Metamodel. It is a publicly available specification from the Object Management Group (OMG). SMM specifies a metamodel for defining, representing and exchanging both measures and measurement information related to any structured information model, such as the ...
Measures in this part comprise Share of voice (SOV) is the number of times a brand has been talked versus its competitors (conversations). Outside the digital world, SOV stands for the space and frequency a brand advertisement is placed on traditional media. Sentiment is when the brand has positive, negative or neutral feedback.
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
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Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
The supremely popular TikTok could be banned on Jan. 19 under a federal law that forces the video sharing platform to divest itself from its China-based parent company, ByteDance, or shut down its ...
The term "maturity" relates to the degree of formality and optimization of processes, from ad hoc practices, to formally defined steps, to managed result metrics, to active optimization of the processes. The model's aim is to improve existing software development processes, but it can also be applied to other processes.
Vitamin D and calcium are essential for overall health, but don’t reduce the risk of falls or fractures in generally healthy older adults, according to a new draft recommendation from the US ...