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The company was founded in 1985 by Rolando B. Hortaleza and his wife Rosalinda Ang-Hortaleza and originally as a cosmetic store. [1] In 2007, Splash Corporation was listed on the Philippine Stock Exchange until 2016. [2] In 2019, Indian company Wipro Enterprises acquired Splash Corporation from the Hortaleza family. [3]
Originally producing bar soap, the company has since added items like toothpaste and deodorant to its offerings. [2] Its products are marketed as "natural", and their branding relies on natural-sounding product names such as "Eucalyptus Greek Yogurt" and "Grapefruit IPA", based on an association with a natural ingredient . [ 3 ]
Dali opened its first store in February 2020 in Santa Rosa, Laguna, and by the end of 2022, it had at least 250 stores in the Philippines. [2] In March 2023, the Asian Development Bank (ADB) invested US$15 million to support the retail chain's expansion. [4]
Lever 2000 soap; Lifebuoy – rubbing alcohol (Philippines)/soap; Liril - soap (India) Living Proof – Prestige Hair Care Brand; Linic – dandruff shampoo (Portugal) Love Beauty & Planet – vegan hair and body care; Lux – women's soap, shower gel, and lotions (Caress in the United States) Master – men's facial wash and cleanser (Philippines)
Unilever Philippines, Inc. is the Philippine subsidiary of British multinational consumer goods company Unilever.It is based in Bonifacio Global City, Taguig since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos.
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