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AGB Nielsen was created by the merger of the Audits of Great Britain-Philippines (established in 1999) and Nielsen Media Research (established in 1992) in 2005 as a subsidiary of AGB Nielsen Media Research, a joint venture formed by the AGB Group & the TAM business of The Nielsen Company in March 2005. [16]
Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of "market share" a practical management tool. The holding company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms .
In 2008, AGB Nielsen Philippines released the list of all-time highest rating shows in the Philippines, with 7 of the top 10 highest rating shows all from ABS-CBN with the shows like The Battle: Pacquiao vs. Morales, Rosalinda, Esperanza, Meteor Garden, Pangako Sa 'Yo, Miss Universe 1994, and María Mercedes. [49]
The device, known as a 'frequency-based meter', was invented by a British company called Audits of Great Britain (AGB). The successor company to AGB is TNS, which is active in 34 countries around the globe. Originally, these meters identified the frequency of the channels - VHF or UHF - watched on the viewer's TV set.
The news story is based on an interview of AGB Nielsen general manager Maya Reforma regarding the purported cheating. [85] [86] [87] In response, GMA Network Inc. aired a television plug reproving the purported unfair journalism and disagreed the accusations of ABS-CBN Corporation. GMA Network Inc. later filed a ₱15 million civil libel suit ...
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