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The shoes would see numerous re-releases over the years but would not become extremely popular until the early 2020s thanks to social media site Tik Tok where many users started sharing their own pairs of the sneakers. The popularity led Adidas to re-releasing the shoe again and release multiple collaborations. [5]
Adidas Top Ten is a line of basketball shoes released by Adidas in 1979. The original line has since transitioned to a lifestyle shoe along with its later revisions. The original line has since transitioned to a lifestyle shoe along with its later revisions.
A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
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Adidas signature athlete Donovan Mitchell talks about his latest Adidas D.O.N. Issue 4 shoe and aspiration of working with Jerry Lorenzo on sneakers.
It was the first low-top basketball shoe to feature an all-leather upper and was marketed as providing better support than Converse's canvas shoes. With its rubber toe protection and non-marking sole, the shoe caught the attention of NCAA and NBA players, notably Kareem Abdul-Jabbar and George Gervin. By 1973, the Superstar was reportedly worn ...
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