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Spirit of Ecstasy, the bonnet mascot sculpture on Rolls-Royce cars. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc, [6] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG.
Consolidation of the automobile industry is an ongoing occurrence. Behind each automobile brand lies larger parent corporations.Auto mobile corporations, external corporations and private shareholders commonly own varying amounts of multiple auto mobile corporations, thus resulting analysis of relationships between auto mobile corporations becomes increasingly complicated.
It produced luxury cars under the Rolls-Royce and Bentley brands. Vickers acquired the company in 1980 and sold it to Volkswagen in 1998. Bentley Motors is the company's direct successor; however, BMW acquired the rights to the Rolls-Royce trademark for use on automobiles and launched a new Rolls-Royce company shortly afterwards.
Volkswagen AG acquired Rolls-Royce Motors in 1998 and renamed the firm Bentley Motors Limited in 2003. Bentley Motors Limited is the direct successor of Rolls-Royce Motors and its predecessor entities and owns historical Rolls-Royce assets such as the Crewe factory, pre-2003 vehicle designs and the L Series V8 engine. Rolls-Royce Motor Cars, a ...
Volkswagen AG acquired the vehicle designs, model nameplates, production and administrative facilities, the Spirit of Ecstasy and Rolls-Royce grille shape trademarks, but not the rights to the use of the Rolls-Royce name or logo, which are owned by Rolls-Royce Holdings plc. In 1998, BMW started supplying components for the new range of Rolls ...
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Rolls-Royce Motor Cars, under the aegis of BMW but fully autonomous, reinvented itself with the Phantom VII in 2003. It was a car that charted the company’s course for the 21st century, and was ...
Volkswagen purchased Rolls-Royce Motors and Bentley from Vickers on 28 July 1998, [95] however the purchase did not include the license to use the Rolls-Royce trademark on automobiles, which is controlled by Rolls-Royce Holdings plc. [96] BMW outmaneuvered Volkswagen, succeeding in obtaining the rights to use the Rolls-Royce trademark on ...
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