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  2. Golden Rule - Wikipedia

    en.wikipedia.org/wiki/Golden_Rule

    This Torah verse represents one of several versions of the Golden Rule, which itself appears in various forms, positive and negative. It is the earliest written version of that concept in a positive form. [32] At the turn of the era, the Jewish rabbis were discussing the scope of the meaning of Leviticus 19:18 and 19:34 extensively:

  3. Pollyanna principle - Wikipedia

    en.wikipedia.org/wiki/Pollyanna_principle

    The Pollyanna principle (also called Pollyannaism or positivity bias) is the tendency for people to remember pleasant items more accurately than unpleasant ones. [1] Research indicates that at the subconscious level, the mind tends to focus on the optimistic; while at the conscious level, it tends to focus on the negative.

  4. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...

  5. Ostrich effect - Wikipedia

    en.wikipedia.org/wiki/Ostrich_effect

    They found no perceivable attempt by investors to ignore or avoid negative information. Instead, they saw that "investors increase their portfolio monitoring following both positive and daily negative market returns, behaving more like hyper-vigilant meerkats than head-in-the-sand ostriches". They dubbed this phenomenon the "meerkat effect". [16]

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  7. Proverb - Wikipedia

    en.wikipedia.org/wiki/Proverb

    Among the Balochi of Pakistan and Afghanistan, there is a word batal for ordinary proverbs and bassīttuks for "proverbs with background stories". [27] There are also language communities that combine proverbs and riddles in some sayings, leading some scholars to create the label "proverb riddles". [28] [29] [30]

  8. Transfer (propaganda) - Wikipedia

    en.wikipedia.org/wiki/Transfer_(propaganda)

    Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

  9. Stereotype threat - Wikipedia

    en.wikipedia.org/wiki/Stereotype_threat

    The goal of this study was to see if priming the participants before the tests would affect performance. The results showed that the control group performed better than those that were primed with either negative or positive words prior to the tests.

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