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  2. Participant observation - Wikipedia

    en.wikipedia.org/wiki/Participant_observation

    Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology), sociology (including sociology of culture and cultural criminology), communication studies, human geography, and social ...

  3. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.

  4. Observational techniques - Wikipedia

    en.wikipedia.org/wiki/Observational_techniques

    Observational research is a method of data collection that has become associated with qualitative research. [1] Compared with quantitative research and experimental research, observational research tends to be less reliable but often more valid [citation needed]. The main advantage of observational research is flexibility.

  5. Data ethnography - Wikipedia

    en.wikipedia.org/wiki/Data_Ethnography

    An ethnography is a qualitative research method that involves the observation of discourse and behavior of a community. It aims to analyze and understand the culture, decision-making and social dynamics of a group.

  6. Fieldnotes - Wikipedia

    en.wikipedia.org/wiki/Fieldnotes

    Prior to engaging in qualitative research for the first time, practicing a transcribing format beforehand can improve the likelihood of successful observation. Convert fieldnotes to full notes daily: Prior to discussing one's observations with anyone else, one should set aside time each day to convert fieldnotes. At the very least, any unclear ...

  7. Observational methods in psychology - Wikipedia

    en.wikipedia.org/wiki/Observational_Methods_in...

    There are both qualitative and quantitative means of recording observations. To communicate qualitative information, observers rely on narrative records. This may consist of video footage, audio recordings, or field notes. Video footage, for instance, is helpful in reducing the effect that the observers presence may have on subjects.

  8. Netnography - Wikipedia

    en.wikipedia.org/wiki/Netnography

    Though netnography is developed from ethnography and applied in the online settings, it is more than the application of qualitative research in the form of traditional ethnographic techniques in an online context. There are several characters that differentiate netnography from ethnography. Research focus. Netnographic research is more focused ...

  9. Observer bias - Wikipedia

    en.wikipedia.org/wiki/Observer_bias

    Observational data forms the foundation of a significant body of knowledge. Observation is a method of data collection and falls into the category of qualitative research techniques. There are a number of benefits of observation, including its simplicity as a data collection method and its usefulness for hypotheses.

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