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[12] [13] As of February 2015, Google has begun testing “Slow” labels on mobile devices [14] for websites that exceed a certain amount of loading time, prompting developers to examine ways to increase a page's load speed. Google estimates that for every delay in mobile page load time, the conversion rate drops by 20%. [15]
Total Blocking Time as a proxy for First Input Delay On 10th May 2023, [ 8 ] Google announced that INP will replace FID as the metric measuring responsiveness of a page. The move is aimed at getting a better handle on the total time taken for user interactions, rather than just the first interaction.
Load time is how long it takes for a webpage to be loaded and usable by a browser. Often in web page delivery a page is compressed in the Gzip format to make the size of the download smaller. [5] This practice prevents the first byte from being sent until the compression is complete and increases the TTFB significantly.
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Google reports that AMP pages served in Google search typically load in less than one second and use ten times less data than the equivalent non-AMP pages. [43] CNBC reported a 75% decrease in mobile page load time for AMP Pages over non-AMP pages, [44] while Gizmodo reported that AMP pages loaded three times faster than non-AMP pages. [45]
Some aspects which can affect the speed of page load include browser/server cache, image optimization, and encryption (for example SSL), which can affect the time it takes for pages to render. The performance of the web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and ...
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