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The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
Let’s go through some of the most famous marketing campaigns. Snickers In 2009, Snickers realized its brand needed to leave a bigger impact on potential customers, a reason for them to choose it ...
The Dove Campaign for Real Beauty is considered to have been one of the first viral marketing strategies to hit the world when Dove released their Evolution video in 2006. [70] Their online campaign continued to generate viral videos when Real Beauty Sketches was released in 2013 and spread all throughout social media, especially Facebook and ...
The campaign is commonly referred to as The Man Your Man Could Smell Like, the title of the campaign's initial 30-second commercial. The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the ...
Advertising isn't dead, it's just gotten smarter. Advertisements are more targeted. They're more about promoting a lifestyle than a product. The very best among them go viral and spread about the ...
Other public relations blunders in the run-up to the campaign included the distribution of chocolate Easter eggs with traces of nuts without nut allergy warnings, [7] the cancellation of a £5 million campaign for Trident chewing gum after complaints of offensive marketing material, [3] and the temporary closure of Granary Burying Ground, a ...
Kony 2012 – An online video created by Invisible Children, Inc. to highlight the criminal acts of Joseph Kony to an international spotlight as part of a campaign to seek his capture and arrest, quickly gained tens of millions of viewers within a week, becoming, according to CNN, "the most viral YouTube video of all time". [71] [72]
Alghoul and Ali say the viral ad was the first one they filmed — in a single take. “A lot of people are saying, ‘I live two hours away. I’m driving this weekend,’” Alghoul tells TODAY.com.
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related to: viral video advertising campaignstopick-choices.net has been visited by 100K+ users in the past month
tipsandchoices.com has been visited by 100K+ users in the past month