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YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the American video platform YouTube. The service provides ad-free access to ...
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube.
The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [ 5 ] [ 6 ] In 2018, YouTube Music reached multiple sponsorship agreements with Dick Clark Productions to serve as a partner for its television specials Dick Clark's ...
Google said it will no longer claim that YouTube TV is “$600 less than cable” in its advertising, after an industry ad-review board found the assertion was potentially misleading. The YouTube ...
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
[353] [354] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [355] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [356] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [357]
In August 2016, the app was updated to support the YouTube Red (now YouTube Premium) subscription service, allowing ad-free playback, background playback, and offline playback for subscribers. [10] In February 2017, YouTube began to introduce premium original series oriented specifically towards YouTube Kids, including DanTDM Creates a Big ...