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  2. List of environmental books - Wikipedia

    en.wikipedia.org/wiki/List_of_environmental_books

    Books about or featuring the environment as a prominent theme have proliferated especially since the middle of the twentieth century. The rise of environmental science , which has encouraged interdisciplinary approaches to studying the environment, and the environmental movement , which has increased public and political awareness of humanity's ...

  3. List of American non-fiction environmental writers - Wikipedia

    en.wikipedia.org/wiki/List_of_American_non...

    Ecoscience: Population, Resources, Environment (co-authored) Daniel C. Esty: M: Environment of Connecticut: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: Dan Fagin: M: 1963– Environmental health: Toms River: A Story of Science and Salvation: Arthur Firstenberg: M ...

  4. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...

  5. List of Australian environmental books - Wikipedia

    en.wikipedia.org/wiki/List_of_Australian...

    This is a list of Australian environmental books: Global Spin: The Corporate Assault on Environmentalism (1997), by Sharon Beder Human Ecology, Human Economy: Ideas for an Ecologically Sustainable Future (1997), edited by Mark Diesendorf and Clive Hamilton

  6. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques.

  7. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  8. Typology of business strategies - Wikipedia

    en.wikipedia.org/.../Typology_of_business_strategies

    A reactor has no proactive strategy, often reacting to events as they occur, or alternatively they may have a defined strategy and organizational structure which are no longer appropriate for their commercial environment. Such businesses respond only when they are forced to by macro environmental pressures. This is the least effective of the ...

  9. Category:Marketing books - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_books

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

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