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Soft Surroundings is an American catalog chain specializing in women's clothing and bedding products. Based in St. Louis, Missouri, it currently has 44 locations nationwide, most of which are located in lifestyle centers and indoor shopping malls.
[1] [2] The company is well known for its retail catalogs, which are sent to millions of customers in the United States. [3] While most business is done through mail-order, phone, or online, Blair also maintains retail stores in Warren and Grove City, Pennsylvania, [3] where it is based. [4] Blair employs around 1200 associates. [5]
DEB – closed its stores in 2015, and returned later that year as an online-only retailer selling plus-size clothing; Delia's – founded in 1993 as a juniors' clothing catalog, Delia's (stylized as dELiA*s) expanded to more than 100 physical locations before cheaper competitors sent it to bankruptcy in 2014. [56]
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Harold's had added new clothing styles to attract more youthful buyers, but alienated its core customers in the process. Hurricanes in 2005 added to heavy losses for stores in three southern states, and the company lost $6 million that year and $11 million in 2006, the year Harold's stock was delisted from the American Stock Exchange .
By 1990, millions of catalogs were being mailed to its own customers and rented mailing lists. In 1991 and 1992 major investments were made in upgrading computer systems and new executives were hired to help manage growth. In 1991 revenues had reached approximately $11 million delivering a profit of $1.6 million. Sales were $18.8 million in ...
Early Winters approached $20 million (USD) in annual sales, mostly through catalogs, before being sold to the Orvis company in 1984. It was later purchased by the Norm Thompson group in Portland, Oregon. In 2004, Norm Thompson renamed the company Sahalie who still sells Early Winters branded clothing.