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A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...
Manufacturing operations management (MOM) is a collection of systems for managing end-to-end manufacturing processes with a view to optimizing efficiency. [1] There are many types of MOM software, including for production management, performance analysis, quality and compliance, and human machine interface (HMI). Production management software ...
An inventory management software is a software system for tracking inventory levels, orders, sales and deliveries. [1] It can also be used in the manufacturing industry to create a work order, bill of materials and other production-related documents. Companies use inventory management software to avoid product overstock and outages.
A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.
The Plex Manufacturing Cloud is a software as a service (SaaS) or cloud application ERP that manages the manufacturing process and supports the functions of production, inventory, shipping, supply-chain management, quality, accounting, sales, and human resource departments, in addition to the traditional ERP roles of finance/accounting, procurement, human capital management, etc. [25] Plex is ...
A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.
Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization. Mass customization is the new frontier in business for both manufacturing and service industries. At its core, is a tremendous increase ...
Manufacturing resource planning (MRP II) [1] is a method for the effective planning of all resources of a manufacturing company. Ideally, it addresses operational planning in units, financial planning, and has a simulation capability to answer " what-if " questions and is an extension of closed-loop MRP (Material Requirements Planning).