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British Knights was launched in 1983 as a casual shoe brand. In 1985, they introduced their first sneaker collection, and sales exploded. In an environment where brands kept the same style in their line for years, British Knights was one of the first brands to recognize that the sneaker business was more about fashion than performance.
Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
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By the early 1920s, the shoes were worn by Olympic soccer players, national and international tennis champions, and college athletes. [5] In 1926, the Keds Triumph shoe was introduced. [6] Keds released "Kedettes", a line of washable high-heeled shoes for women, in 1938. [7] [8] [9]
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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
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400 S Wilson Rd, Sunbury, OH · Directions · (740) 965-6160