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Light, proper use of makeup was ideal. The women of Osaka and Kyoto were ridiculed as they used heavier makeup than the women in Tokyo, considering them to be "yabo" (rough). [7] Slim and fragile women with up turned eyes and narrow faces also began to be the ideal, shifting away from the preference of plumpness. [8]
Double eyelids are unconditionally considered beautiful in East Asian society. [13] The double eyelid is a crease in the small flap of skin that covers the eye. It has been estimated that 17–32% of Chinese women lack this upper eyelid crease, giving them a monolid appearance. [14] However, this is not ideal when it comes to Chinese beauty.
Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.
Japanese aesthetics comprise a set of ancient ideals that include wabi (transient and stark beauty), sabi (the beauty of natural patina and aging), and yūgen (profound grace and subtlety). [1] These ideals, and others, underpin much of Japanese cultural and aesthetic norms on what is considered tasteful or beautiful .
Beauty, together with art and taste, is the main subject of aesthetics, one of the major branches of philosophy. [3] [4] Beauty is usually categorized as an aesthetic property besides other properties, like grace, elegance or the sublime.
A 2001 Bollywood movie starring Shah Rukh Khan and Kareena Kapoor Khan is resurfacing this week in a viral TikTok trend called the "Asoka" makeup challenge.
Its ready adoption by young and trendy fashion-conscious women has been accelerated by social media, which has helped to propagate the trend. Platforms such as Bilibili, Douyin, Instagram and others have contributed to its resurgence by allowing youth to showcase their dressing online. [13] Elements of retro-cool permeate the movement.