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WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
In 1906, W.K. Kellogg left the sanitarium to start his own company, then called the Battle Creek Tasted Corn Flake Company (later changed to the Kellogg Company). Despite established competition, Kellogg's company quickly became profitable. [3] In 1909, Kellogg moved into a house located at 2650 W. Van Buren Street.
First Battle Creek Toasted Corn Flake Co. corn flakes package (1906), later to become the Kellogg Food Company in 1908 In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White), and his brother, W. K. Kellogg, worked as the bookkeeper.
In the screenplay written by Seinfeld, Spike Ferestein, Andy Robin and Barry Marder, the efforts of cereal giants Kellogg’s and Post to create a new breakfast pastry is portrayed as a mini ...
The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, is called WK Kellogg Co — a nod to the company's founder William Keith Kellogg.
Will Keith Kellogg (born William Keith Kellogg; [a] April 7, 1860 – October 6, 1951) was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals.
WK Kellogg Co plans to invest at least $44 million in Battle Creek, retaining hundreds of jobs and positioning the company for future growth locally.
Kellogg's Cereal City USA was a tourist attraction in downtown Battle Creek, Michigan (itself nicknamed "Cereal City"), open between 1998 and 2007. It aimed to tell visitors the story of the Kellogg's brand, its products and contribution to the breakfast cereal industry in particular.