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By 1970, the girdle was generally supplanted by the wearing of pantyhose (called tights in British English). Pantyhose replaced girdles for most women who had used the girdle as a means of holding up stockings; however, many girdle wearers continued to use a brief style panty-girdle under or on top of tights/pantyhose for some figure control.
In women's clothing, a corselet or corselette is a type of foundation garment, sharing elements of both bras and girdles. It extends from straps over the shoulders down the torso, and stops around the top of the legs. It may incorporate lace in front or in back. As an undergarment, a corselet can be open-style (with suspenders attached) or ...
In the late 1950s and early 1960s, the majority of women were still wearing highly structured undergarments. [11] Girdles were considered the ladylike norm and represented close to 40% of industry sales by volume.
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Shapewear is every woman's best kept. Home & Garden. Lighter Side
Before the 1950s, underwear consisted of simple, functional, white pieces of clothing which were not to be shown in public. In the 1950s, underwear came to be promoted as a fashion item in its own right, and came to be made in prints and colors. Manufacturers also experimented with rayon and newer fabrics like Dacron, nylon, and Spandex. [5]
The baby boom of the 1940s to the 1950s also caused focus on maternity wear. Even international designers such as Givenchy and Norman Hartnell created maternity wear clothing lines. Despite the new emphasis on maternity wear in the 1950s maternity wear fashions were still being photographed on non-pregnant women for advertisements.
Playtex was the first to advertise with a live model wearing only a bra from the waist up. [30] This attracted criticisms from members of the American Family Association and the Eagle Forum. [10] The New York Times called the ads "totally inoffensive" and CBS's spokesman said they were "well done, tasteful and not exploitative". [31]