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Wellness Pet Food was founded in 1997. [5] [citation needed] Wellness recipes for dogs were introduced in 1997 [6] and Wellness cat recipes were added to the line in 2000. [7] [citation needed] By 2004, Wellness Pet Food became the leading natural pet food in independent pet specialty retailers.
The Natural Dog Food Company puts its emphasis on 100% natural ingredients. The company's primary USP is the inclusion of only natural vitamins through the use of a herbal premix. Natural Dog Food states that the use of natural vitamins are superior to their synthetic counterparts [2] which are extensively used in conventional pet foods. [3]
The Ultra line was specifically created with the intent of creating a high-end holistic dog food. [citation needed] Nutro dry foods are made through an extrusion process, and packaged with vitamin E as a natural preservative. [3] In 2006, it was announced that Nutro's Adult Lamb and Rice formula had become the #1 lamb and rice dog food in America.
On April 27, 2007, Natural Balance issued a second recall for three canned dog food and one canned cat food. Like the first recall, the contaminants were melamine in rice protein concentrates. As with the venison based formulas, rice protein concentrate was not on the list of ingredients of the four products.
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Association of American Feed Control Officials (AAFCO) Dog Food Nutrient Profiles, [a] 2014 [102] with Role of Vitamins & Minerals [103] Nutrient Units (dry matter basis) Growth and reproduction minimum Adult maintenance minimum [b] Maximum Functions Signs of deficiency/Excess Protein and amino acids Total protein % 22.5: 18.0: Arginine % 1.0 ...
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