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A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer.The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.
Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries.
A global value chain (GVC) refers to the full range of activities that economic actors engage in to bring a product to market. [1] The global value chain does not only involve production processes, but preproduction (such as design) and postproduction processes (such as marketing and distribution).
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.
The Wendy’s combo, which the chain says is “a delicious and value-able reason to jump out of bed in the morning,” keys in on the one word defining fast food restaurants’ latest battle: value.
A value stream is the set of actions that take place to add value to a customer from the initial request through realization of value by the customer. The value stream begins with the initial concept, moves through various stages of development and on through delivery and support. A value stream always begins and ends with a customer.
Layers can give definition and emphasize your flipped ends times ten. Jane Fonda is a prime example of how it can turn your classic lob (aka long bob) into a red carpet-ready look.