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  2. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.

  3. AOL reviewed: Storyworth is the perfect gift for someone who ...

    www.aol.com/lifestyle/storyworth-review...

    (They’re also occasionally futzed a bit from generation to generation, a fact that could explain far too many people think they own a piece of jewelry once worn by Marie Antoinette.) We need to ...

  4. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services. [1] [2] It is part of a company's overall marketing strategy which differentiates its brand and fully positions it in ...

  5. The science behind why people think they're right when they ...

    www.aol.com/science-behind-why-people-think...

    The surveys revealed a majority of people were much more likely to agree with the argument — either in favor of merging or staying separate — they had read, and that they were often confident ...

  6. Real Book - Wikipedia

    en.wikipedia.org/wiki/Real_Book

    Some other music publishers also apply the term Real Book to their own publications. The Associated Board of the Royal Schools of Music publishes The AB Real Book. [7] Alfred Publishing Co. has several Real Books. [8] Sher Music Co. publishes The New Real Book, in 3 volumes. [9] The collection of tunes differs from that of the original Real Book.

  7. Look carefully at the spelling of the author's name and the book's title: Fake books often misspell the author's name or provide a variation of the book's actual title. If you do fall for a fake ...

  8. Open-book management - Wikipedia

    en.wikipedia.org/wiki/Open-book_management

    The basis of open-book management is that the information received by employees should not only help them do their jobs effectively but help them understand how the company is doing as a whole. [3] According to Case, "a company performs best when its people see themselves as partners in the business rather than as hired hands" (Case,1998 as ...

  9. Product (business) - Wikipedia

    en.wikipedia.org/wiki/Product_(business)

    Products on shelves at a Fred Meyer hypermarket superstore. In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1]