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  2. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    The output of strategic planning includes documentation and communication describing the organization's strategy and how it should be implemented, sometimes referred to as the strategic plan. [ citation needed ] The strategy may include a diagnosis of the competitive situation, a guiding policy for achieving the organization's goals, and ...

  3. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Interactive communication means that there is a back-and-forth exchange of message and that can assure the source that the message has been received and interpreted correctly. In project management, managers should always consider and understand that in a communication process, there are always elements that are continually changing, dynamic ...

  4. Strategic communication - Wikipedia

    en.wikipedia.org/wiki/Strategic_communication

    Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing strategy: how a business achieves its marketing objectives. The initial step to achieve a marketing strategy is to identify the market target and build up a business plan. [6] Marketing Research does not involve a proven order of steps resulting in an ultimate inference. It is a repeated process that requires a broader outlook.

  6. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

  7. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer ...

  8. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    Strategic management processes and activities. Strategy is defined as "the determination of the basic long-term goals of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals."

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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