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The Singapore Girl has become a visual trademark [11] and brand [12] for Singapore Airlines together with the slogan "A Great Way to Fly". The Singapore Girl is said to engender "Asian values and hospitality" and has been described as "caring, warm, gentle, elegant and serene". [13]
Singapore Airlines Airbus A380 taking off at Zurich Airport in March 2011. On 29 September 2000, SIA announced an order for up to 25 Airbus A3XX (as the A380 was known at the time). The US$8.6 billion order comprised a firm order of 10 aircraft, with options on another 15 airframes. [37] The order was confirmed by Singapore Airlines on 12 July ...
Singapore Airlines (abbreviation: SIA or SQ) is the flag carrier of Singapore with its hub located at Changi Airport. The airline is notable for highlighting the Singapore Girl as its central figure in the corporate branding segment and not significantly changing its livery throughout its history. [4]
As a businesswoman she was chair of Perfumes of Singapore. [15] In 1977 she and her husband launched the Singapore Girl perfume which did well at department stores and hotels. It was popular with tourists and was sold on the planes of Singapore Airlines. It received the Singapore Manufacturers Association's top prize for its design and packing ...
The Singapore Airlines logo is a bird, inspired by a silver kris, [46] which comes from the keris, a dagger from Southeast Asia prominently featured in the region's myth and folklore. The keris is central in Singapore Airline's branding, such as the SilverKris lounge and the KrisWorld entertainment system.
Singapore Girls dressed in Singapore Airlines's distinctive sarong kebaya uniforms. The overall presentation of flight attendants' has transformed over the decades. Many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like epaulettes and brass buttons.
The SQ321 flight traveling from London to Singapore on May 20, carrying 211 passengers and 18 crew members, was flying as “normal” until it passed over the south of Myanmar at an altitude of ...
St. Margaret's Girls School was founded by Maria Tarn Dyer, the first and oldest all-girls school in Singapore. [12] 1843: Thomas Dunman, the first full-time police chief of Singapore, improves the police force as well as the pay and working hours of policemen. January: Singapore became ruled directly from the British East India Company. August