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Steve Henson and his family received a whopping $8 million for Hidden Valley Ranch in 1972 from, oddly enough, the Clorox company (via The New York Times). To put that legendary sale into perspective, that $8 million would equal about $53,808,229.67 today, according to US Inflation Calculator.
Shutterstock. Hidden Valley Ranch is not just a brand name, but a real place. In 1956, after Steve Henson's Alaska contract was up, he and Gayle moved down to Santa Barbara, California, and bought the Sweetwater Ranch – which they then renamed Hidden Valley Ranch.
Who owns Hidden Valley Ranch today? Today, Hidden Valley Ranch is no longer owned by the Henson family. As the brand grew, it was acquired by larger food corporations over the years. Currently, Hidden Valley Ranch is owned by The Clorox Company, who purchased it in 2002.
HIDDEN VALLEY RANCH STARTED IN 1954. That’s when Steve Henson and his wife, Gayle, purchased 120 acres of sprawling land nestled in the mountains outside of Santa Barbara, California, and started a dude ranch.
On October 30, 1972, The Clorox Company bought a small mail-order dressing business called Hidden Valley® Ranch. Forty-five years on, the Hidden Valley brand has grown far beyond its rural California beginnings.
Clorox, which now owns Hidden Valley Ranch (the dressing), believes he perfected what may be a family recipe while working in Alaska. The original included buttermilk, mayo and sour cream, as...
Who owns Hidden Valley Ranch? Today’s Hidden Valley is, like the vast majority of food products in your grocery store, one tendril of a gigantic company. In this case, the company in question is the Clorox Company.
In 1972, the Hidden Valley Ranch brand was acquired by famous household cleaning products company Clorox. Clorox began marketing Hidden Valley Ranch dressing in the now-classic refrigerated bottles in grocery stores.
The story goes that Steve Henson, a plumber, cooked for his employees and part of that was making dressing. Then, in 1954, he and his wife move to moved Santa Barbara County, CA, and opened a dude ranch. They called it Hidden Valley Ranch and they served Steve's dressing in the dining room.
After Henson’s contract ended, he and his wife Gayle moved to Santa Barbara, California, and bought the Sweetwater Ranch in 1956, which they then renamed to Hidden Valley Ranch. They intended to make it a dude ranch or guest ranch, but their venture didn’t succeed.