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The "Jeep" brand has gone through many owners, starting with Willys-Overland, which filed the original trademark application for the "Jeep" brand-name in February 1943. [1] To help establish the term as a Willys brand, the firm campaigned with advertisements emphasizing Willys' prominent contribution to the Jeep that helped win the war. [ 1 ]
Willys (pronounced / ˈ w ɪ l ɪ s /, "Willis" [2]) [5] [1] was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys.It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions , and branding the 'jeep' military slang-word into the '(Universal ...
The original jeep designs were handed over to Willys-Overland and Ford and became the basis for the design of the World War II jeep. After the delivery of the first jeep, American Bantam kicked off serial production of the Mark II (also called the BRC-60) jeeps with improvements suggested by the QMC. American Bantam was the sole manufacturer of ...
The first new Jeep to feature an independent suspension since the 1963 Wagoneer, the Liberty (as it is known in North America; it goes by the name Cherokee in all other markets) replaced the XJ Cherokee in 2002. The Liberty comes with a 3.7 liter V6 engine, but was also available in the US in 2005–2006 with a 2.8L 4cylinder common rail diesel ...
The Kaiser-Frazer Corporation was established in August 1945 as a joint venture between the Henry J. Kaiser Company and Graham-Paige Motors Corporation. Both Henry J. Kaiser, a California-based industrialist, and Joseph W. Frazer, CEO of Graham-Paige, wanted to get into the automobile business and pooled their resources and talents to do so. [1]
A small, anti-submarine, escort aircraft carrier was called a "jeep carrier" in the U.S. Navy in WWII, [127] [128] and also several aircraft; prototypes for both Kellett autogyros, and for the Boeing B-17 Flying Fortress, [121] [129] as well as the 1941 Curtiss-Wright AT-9 were called "jeeps."
Also, in 1962, The original Jeep Gladiator full-sized pickup truck was introduced to replace the previous, also Brooks Stevens designed Willys Jeep Truck. [ 2 ] As part of a general push to place all of their corporate holdings under the Kaiser name, in 1963, the company changed the name of Willys Motors to Kaiser Jeep Corporation.
American Motors gained the iconic Jeep brand of light trucks and SUVs, as well as Kaiser-Jeep's government contracts – notably the M151 line of military Jeeps and the DJ-Series postal Jeeps. American Motors also expanded its international network.