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This guide is your 101 to customer insights: learn what customer insights are, see examples of the types of insights you can track (and how to track them), and discover how customer insights help eliminate guesswork so you can create a brilliant customer experience.
This is your guide to crafting a robust customer insights strategy to inspire and remove the guesswork in your own process. We’ll help you visualize how this process could look for your business, including potential challenges and opportunities, so you can better achieve your goals.
Customer analytics makes it possible for you to understand exactly how your customers engage with your website, brand, and product to give them what they want. Successful businesses use key analytics insights to improve the customer experience (CX) and, as a result, boost user satisfaction, conversions, and revenue.
Understanding and acting on customer insights help you improve how buyers think and feel about your product and customer experience (CX). Customer insights tools help you collect and analyze different types of data from different sources, including: Online reviews. Surveys. Purchasing patterns.
B2B customer insights are market-based discoveries centered on understanding customer behavior, experiences, and needs. The goal of collecting B2B customer insights is to generate new, actionable knowledge that can inform and improve your product development, marketing strategy, and sales initiatives.
Taking a strategic approach yields valuable insights you can use to create customer-centric experiences. We’ve put together a comprehensive guide to designing and implementing a customer analytics framework you can adapt to your business.
Product experience insights are data that helps product management teams understand exactly how customers are experiencing a product. As you focus on PX insights, you can improve user experience and customer satisfaction levels, and increase retention rates as a result.
We’ve written a comprehensive guide to ecommerce customer analytics to help you track the right metrics for your online business and get all the insights you need to increase conversions and deliver a great user experience (UX).
This article guides you through seven benefits of collecting and analyzing customer analytics, including how to use these insights to understand your customers’ product experience (PX), with actionable tips on how you can make changes and updates to create user delight and drive business growth.
Customer feedback is any form of input or insight your customers have about your product or service. Collecting customer feedback shows customers that you value their opinion and business—and are proactive about improving their experience.