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In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
ITV Catch Up was rebranded as the ITV Player on 5 December 2008. [47] On 23 November 2015, the app and website were rebranded as ITV Hub. A paid subscription service allows users to watch ad-free and download content. [48] In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX.
An Android app was released on 9 September 2011, [14] and iOS on 22 December 2011. [15] STV Player launched on Freesat in October 2016, [16] and on Sky UK in November 2019. [17] In December 2020, it was announced that STV Player would be installed on Now TV devices, automatically appear on the home screens for all users. [18]
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Since the rise of Netflix and subsequent other Subscription Video on Demand services (SVODs), European PSBs and media companies, in particular, have started to find ways to compete with the increasing dominance of American SVODs, and many old rivalries have been put aside in preference of collaboration by creating jointly controlled SVODs, such as BritBox, Salto (backed by French networks TF1 ...
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YouView TV Ltd is a British media company, a partnership of four broadcasters: the BBC, ITV, Channel 4 and Channel 5; and two telecommunications operators, BT Group and TalkTalk Group (formerly also Arqiva).
In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022.The logo is now coloured peach and has the b in 'be' raised up higher than the rest of the letters, and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITV4 with different views which reflect the channel's image and programming output.
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