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2. Gillette - Wikipedia

   en.wikipedia.org/wiki/Gillette

   Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...

3. Gillette Mach3 - Wikipedia

   en.wikipedia.org/wiki/Gillette_Mach3

   Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]

4. King C. Gillette - Wikipedia

   en.wikipedia.org/wiki/King_C._Gillette

   King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...

5. Costco now sells its own razors — and it's terrible ... - AOL

   www.aol.com/2018-05-14-costco-now-sells-its-own...

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6. Safety razor - Wikipedia

   en.wikipedia.org/wiki/Safety_razor

   Gillette Fusion five-blade cartridge. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised.

7. William Emery Nickerson - Wikipedia

   en.wikipedia.org/wiki/William_Emery_Nickerson

   In 1900, Nickerson was asked to review King C. Gillette's razor idea, which he did, but did not meet or become involved with Gillette at that time. [16] In 1901, Nickerson was again asked to review Gillette's razor. [17] This time, after longer review, he "envisioned machinery that would harden and sharpen the thin steel blades to a keen ...